Knowing what happens to your information should come before opening a betting account. Mela Bet respects your privacy and is committed to protecting personal information. We collect account, verification, payment, activity and technical data to provide services, protect accounts and meet applicable obligations. For questions about Mela Bet personal data handling, use Contact Us.
This policy covers the website, mobile version, app, account services, sports and live betting, games, Keno, bonuses, payments, support and user communications. It also applies to visitors and people who contact support without registering. “Personal data” means information that identifies you or can be linked to you; “processing” means collecting, using, storing, sharing or deleting it.
Who We Are
Mela Bet provides online betting and gaming services for eligible adults in Ethiopia, subject to applicable Ethiopian laws and regulations, relevant license conditions and regional restrictions. See About Us for operator identification and License & Regulation for information about licensing and regulatory status. Users should verify the current regulatory status against the competent authority’s latest information; this policy does not establish regulatory approval.
Information We Collect
The information needed depends on whether you browse, register, make a payment or request assistance. Collection should be limited to what is necessary for lawful operational, security and regulatory purposes.
- Account data: name, phone number, email, date of birth, username and password-related security data.
- Verification data: identity documents, age-check results, customer due diligence information and fraud-prevention records. KYC means “Know Your Customer”: checks used to confirm identity and eligibility.
- Transaction data: deposits, withdrawals, payment method details, payment references, balance history and bonus activity.
- Betting and gaming data: selections, stakes, odds, results, live betting activity, Keno entries and game sessions.
- Technical data: IP address, device type, browser, operating system, app version, cookies and log files.
- Communication data: support messages, complaints, emails, chat logs and calls or call records where applicable. Any call recording should be disclosed as required.
- Responsible gaming data: limits, self-exclusion requests, risk indicators and account restrictions.
Do not send unrelated sensitive information through support channels. Where documents are requested, confirm the purpose and authorized submission channel first.
How We Use Personal Data
We use Mela Bet player information to create and manage accounts, confirm age and identity, protect login sessions, process deposits and withdrawals, and settle bets, winnings and bonuses. For example, account-holder details and transaction records may be checked together before a withdrawal is authorized.
Betting account data may also help detect multiple accounts, suspicious betting patterns, payment abuse, bonus abuse and other fraud. Technical records support troubleshooting, website and app performance, game reliability and customer support. Responsible gaming information helps apply limits and account restrictions.
Other purposes include resolving complaints, sending essential service notices and meeting applicable tax, accounting, anti-money laundering (AML), licensing and regulatory duties. Marketing is sent only where permitted, with consent where required and available opt-out options. Opting out of promotions does not stop necessary account or security notices.
Legal Basis / Lawful Reasons
Depending on applicable law and the circumstances, processing may be necessary to provide requested services, meet legal obligations, protect users and the platform, prevent fraud or resolve disputes. Consent is used where required, including for certain optional activities. These reasons are not interchangeable: the relevant lawful basis must be assessed for each purpose.
You can ask which lawful reason applies to a particular use of your information. Withdrawing consent affects consent-based processing, but does not automatically remove obligations to retain financial or compliance records.
Cookies and Tracking
Cookies are small files stored on your device. Cookies and similar technologies may maintain login sessions, protect accounts, remember preferences, analyse traffic and improve page performance. Marketing measurement may also use these technologies where allowed.
Browser controls and any available preference tools can help manage optional tracking. Blocking necessary cookies may interrupt login or account functions; mobile browsers and apps may offer different controls. Read the Cookie Policy for further information.
Data Sharing
Mela Bet does not sell personal data as a product. Necessary information may be shared with third-party service providers—external businesses that perform specific tasks—such as payment processors, identity-verification providers, hosting and cloud infrastructure providers, analytics and security services, and customer support tools.
Professional advisers may receive information for relevant legal, audit or accounting work. Disclosure to regulators, law enforcement or courts may be required by law. Provider access should be limited to the assigned purpose and subject to appropriate confidentiality, security and contractual controls. Payment providers may also have their own privacy obligations.
International Transfers
Some providers may store or process information outside Ethiopia. Where this occurs, transfers must follow applicable legal requirements and use suitable safeguards. The protection required depends on the destination, recipient and processing arrangement. You may request information about transfers relevant to your account; no particular destination is assumed in this policy.
Data Storage and Retention
Records are retained only as long as necessary for account operation, financial recordkeeping, legal duties, dispute resolution, fraud prevention, responsible gaming and regulatory requirements. Different records may require different retention periods.
Closing an account does not necessarily mean immediate deletion. A payment dispute or self-exclusion record, for example, may require continued retention. Once information is no longer needed, it should be securely deleted or anonymised, with backup copies handled through appropriate retention procedures.
Security Measures
Mela Bet data protection relies on reasonable technical and organisational measures. These include encryption where appropriate, access controls, secure login systems, monitoring, backups, fraud detection, staff confidentiality requirements and internal handling procedures. No online service can guarantee complete security.
For Mela Bet account security, use a unique password, keep verification codes private and report unexpected access or transactions promptly. Before using Mela Bet login, check the website address through a trusted official channel. For app or APK installation, verify the source and requested permissions rather than relying on an unsolicited download link.
User Rights
Under applicable data protection laws, you may have rights to request access, correction, deletion, restriction, objection or information about processing. Some requests may be limited where records are needed for legal, financial, security or regulatory reasons.
- Step 1: Contact support through the official channel and describe the information or processing you want reviewed.
- Step 2: Provide enough account details to locate the records. Do not include your password; any identity check should use an appropriate secure channel.
- Step 3: Keep the request reference and ask about the applicable response period and complaint-handling procedure.
Mela Bet privacy enquiries should receive an explanation of any applicable limitation. Where available under law, concerns may also be raised with the competent authority.
Age Restrictions and Children’s Data
Services are intended only for eligible adult users. Mela Bet must not knowingly collect personal data from underage users. If a parent, guardian or other person believes such information has been submitted, contact support so it can be investigated and handled appropriately. See the Age Restriction Policy.
Responsible Gaming and Account Restrictions
Account activity, deposit limits, self-exclusion requests and relevant risk indicators may be processed to support responsible betting measures and enforce restrictions. Keeping a restriction record may help prevent an excluded account from being reopened improperly. Such information should not be treated as a clinical diagnosis. Read Responsible Gaming for available controls.
Terms, Bonuses, and Payments
This privacy policy in Ethiopia works alongside the Terms and Conditions, bonus rules, payment checks and anti-fraud controls. Bonus eligibility may require reviewing qualifying bets and account activity; payment authorization may require confirming account ownership.
Before submitting payment information, compare the displayed verification requirements, transaction limits, fees and processing times for the available methods. Mobile convenience does not remove KYC requirements. Read the applicable withdrawal procedure and promotion conditions before proceeding; do not assume all payment methods or bonuses use identical rules.
Updates to This Policy
The policy may change when services, laws, security practices or processing activities change. The current version should remain available on this page, and significant changes should be communicated where required. Review it when a new feature or verification request affects your information, and contact support if the purpose or handling is unclear.
Author: Almaz Demissie
Almaz focuses on editorial accuracy and source quality. She checks claims against official terms, regulator publications, verified app listings, and documented product tests. Marketing language, affiliate summaries, and community posts are treated as leads for investigation, not as sufficient proof.